Are you finding it tough to get a good ranking in the search engines? You’re not alone.
Algorithms in search engines are becoming more complicated and not so easy to beat.
How can you do it, lets talk about on page optimisation
It’s all about the words on a page – that’s what the browser came to see, that’s what the search engines look for and that is what gives the page a right to the top position in search results. So – you must create great content!
What does great content look like?
1) it meets a need
2) it can be shared
After you have great content, you need good keywords to put in it. You want to ensure that the keywords people are using to find your product are included in your content. Otherwise, when someone searches for your product, you are not going to show up.
A title tag tells the search engines what the webpage is about. It’s really important for on pageoptimisation. Make the title of your website really saying exactly what your website is about. Also make sure it is short. This is highly important to the success of your website ranking well in Google. It will be relevant to both people who are browsing and the search engines.
URLs are the addresses used to send someone to your website. Usually the name of the webpage is in the URL because it describes the page. This is a great place to put your keywords as they indicate that this website is on the subject the searcher is looking for information on.
One on page optimization technique is to make your URL as short and to the point as possible. If your site is complicated, your URLs should work like a folder directory and point the person through the different levels of your website. A great tip for getting URLs right is to imagine that the only thing your reader is going to see is the URL – what does it tell them about the article?
Image Alternative Text
There are good reasons to have images on your website and a little known one is actually the image alternative text feature. This helps in a number of different ways with boosting your ranking. First of all, your image will show up in searches that will lead people to your site. People still look for images particularly when they are looking for products – the added visual element (beautiful photos, funny graphics or helpful infograms) can be a real bonus to your visitors.
Although search engines don’t ‘read’ images, all the information surrounding your images is readable and counts towards rankings. The most important feature here is the ‘alternative text’ feature. When your image doesn’t show up, these are the words that will show. It tells the search engine what your image is about and counts similar to anchor text.
Does any search engine use meta descriptions anymore? Apparently not – this is what Google and Bing say anyway. However, meta descriptions are important because they are what shows up on the search results to explain to the person searching for your product what your website is all about. If you want clicks- you must complete your meta description!