google panda update
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Google Rolled out Panda 4.0 Update

Google’s Matt Cutts announced the release on Twitter on May 20th, 2014

Although Panda has been updated on a roughly monthly basis without any notification this time it’s a major update to the actual algorithm versus just a data refresh. Google named this update as Panda 4.0, meaning that the algorithm has been changed on how it classifies sites and theirs content. Google told us that Panda 4.0 affects different languages to different degrees. In English for example, the impact is ~7.5% of queries that are affected to a degree that a regular user might notice.

The idea with the Panda updates is to try and send searchers to sites with high quality, helpful, unique and relevant content that’s going to satisfy the intention behind their query in the best way possible. One could definitely argue that’s the point of Google’s entire search algorithm, but this is all about the content side of the equation.

Only Losers Really Know If They Lost

It’s worth remembering that this is a sample of search terms. The only way to really know if any update has hurt or helped you is to look at your search-driven traffic from Google, rather than particular rankings or lists, which have become popular after Google updates. If you’ve seen a significant increase, you’ve probably been rewarded by it. But if your website has thin, low quality pages and duplicate content you‘re more likely to be hit by the update (if you haven’t already). A big decrease? Then you were probably hit and it’s time to learn on how to recover from Panda update.

Have to wait a bit

At this stage it’s still too early to estimate what changes have been implemented and how will they affect our sites and what exactly caused. Thus, will have to wait for some case studies and reports. Will keep you informed…

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